The products in this shop are created by, or distributed by, carefully chosen partners representing two or more of the following criteria :
- Minority or oppressed populations in Palestine and Israel.
- Groups or individuals pursuing ethical relationships between Palestinians and Israelis
- Groups or individuals contributing to a just solution to the conflict.
- Economic development projects on the margins of the the mainstream economy.
- NGOs, Small business, cooperatives.
- Eco-friendly and fair trade products from other countries - included to generate profits that support minority or oppressed populations in Palestine and Israel.